Desires Hotels’ customer relationship management (CRM), guest recognition, loyalty, and concierge program “Your Desires” is designed to customize each guest’s stay and increase a hotel’s customer intent to return and repeat guest factor resulting in increased revenues and profits. The focus of this program is based on personalized service and recognition, in lieu of earning points or airline miles. It is designed to reward our most loyal guests, with benefits, offers and privileges that fulfill their travel needs and an enhanced level of service at each hotel.
“Your Desires” is unique from other CRM solutions because it emphasizes what hotel guests desire most – a hotel experience tailored to their personal preferences prior to their arrival. A dedicated Manager of Desires at the property works behind the scenes to make sure that guests enjoy their personal preferences as indicated on their on-line profile (click here for an example), including their preferred beverage, snack (munchie), and music, as well as a listing of their particular interests (click here for an example).
Prior to and during their stay, the Your Desires team will work with guests to make any special arrangements and attend to last-minute details. Additionally, as preferred guests, Your Desires members receive special package and promotional offers tailored to the lifestyle experience of the property and the destination.
Your Desires’ customer-centered approach ensures that guest enjoy the unique lifestyle
experience they expect from
a boutique hotel.