DEVELOPMENT

The development process at Desires Hotels has been established through over 20 years experience developing new-build modern boutique hotels and franchise hotels, as well as rehabilitation/re-positioning of old hotels and buildings into new hotels. Desires Hotels is involved with the projects that they are retained for in a management agreement environment, as well as possible joint venture equity partnerships, based on the financial model of the project. The development process is structured and is proven.

Here’s a brief synopsis of how it goes:

  1. The developer hires Desires Hotels to a Technical Services Agreement (TSA) and Management Agreement (MA) for their project.
  2. The development team is selected and meets as a group i.e.; Developer, Architect, Interior Designer, Lawyer, Landscape Architect, Management Company, Creative Agency and any other members significant to the project to discuss the vision, the branding, the marketplace and the financial parameters. At that meeting, each member is given an assignment appropriate to their field.
  3. Desires Hotels is part of all of the pre-planning process, including, but not limited to, number of guestrooms, size of guestrooms, design, meeting space, other amenities, food and beverage concepts, branding, marketing, costs, and hotel technology.
  4. Approximately twelve months prior to the scheduled opening, there is a pre-opening plan/budget that is supervised and controlled by Desires Hotels, from the hiring of the General Manager and Sales Team, to the execution of a pre-opening sales & marketing and operations plan.
  5. Upon completion of construction and issue of the certificate of occupancy, Desires Hotels commences operation of the hotel.